Groom and Bloom with Angel in Boo

If you’re wondering how to compete in the blooming industry of online fashion boutiques, Angelin Boo, co-founder of The Fashion Bloomers (TFB) tells us how TFB creates her blue ocean via strategic collaborations and eventually aspiring to become the official or exclusive partner for office wear. Angelin, a self-professed shopaholic also shares her experience on the challenges she faced in starting up her online fashion business.

“I wanted to spend more time with my daughter..” was what Angelin said when asked the reason as to why she left her stable job. Listen to Angelin’s tale of how she hopes this initial struggle will one day inspire her daughter to greater things.